Last Updated: May 13, 2026
InnerWell ("InnerWell," "we," "us," or "our") operates the website at myinnerwell.com and sells health and wellness products, including HydroCell H2. We are the data controller for the personal information described in this policy.
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at help@myinnerwell.com.
We collect information you provide directly to us and information collected automatically when you use our website.
We collect information when you:
| Purpose | Examples |
|---|---|
| Fulfilling orders | Processing payments, arranging shipping, sending order confirmations and tracking updates. |
| Managing subscriptions | Processing recurring charges every 28 days, sending renewal reminders, handling cancellations. |
| Customer support | Responding to inquiries, resolving disputes, processing returns and refunds. |
| Account management | Creating and maintaining your account, authenticating logins. |
| Marketing | Sending promotional emails or SMS messages where you have opted in; retargeting ads on Meta and Google. |
| Analytics & improvement | Understanding how customers use our site, testing new features, improving conversion rates. |
| Fraud prevention & security | Detecting suspicious transactions, preventing chargebacks, complying with payment network rules. |
| Legal compliance | Meeting our obligations under applicable laws, responding to lawful requests from authorities. |
Where applicable law requires a legal basis for processing personal data, we rely on the following:
We do not sell your personal information to third parties. We share information only as described below:
We use cookies and similar technologies to operate our website, remember your preferences, measure performance, and serve relevant advertising.
| Category | Purpose | Examples |
|---|---|---|
| Strictly necessary | Essential for the website to function — session management, cart, checkout. | Session cookies, CSRF tokens |
| Analytics | Help us understand how visitors use our site so we can improve it. | Google Analytics, internal dashboards |
| Marketing | Track visits across sites to deliver relevant ads and measure their effectiveness. | Meta Pixel, Google Ads tag, TikTok Pixel |
| Functional | Remember preferences and personalise your experience. | Language, currency, remembered cart items |
You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. Most browsers allow you to refuse cookies or delete existing ones — refer to your browser's help documentation for instructions.
For opt-out of interest-based advertising, visit optout.aboutads.info or optout.networkadvertising.org.
With your consent, we may send you promotional emails and SMS messages about our products, offers, and subscription reminders.
Opting out of marketing communications will not affect transactional messages related to your orders or account (e.g., order confirmations, shipping updates, subscription notices).
We retain your personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law.
When personal information is no longer needed, we securely delete or anonymize it.
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
No method of internet transmission or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your account has been compromised, please contact us immediately at help@myinnerwell.com.
Our website and products are not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will delete it promptly. If you believe a child under 13 has provided us with personal information, please contact us at help@myinnerwell.com.
Our website may contain links to third-party websites, including social media platforms and partner sites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
| Category | Collected? | Sold? | Shared for Advertising? |
|---|---|---|---|
| Identifiers (name, email, IP address) | Yes | No | Yes (hashed email for ad matching) |
| Customer records (billing/shipping address, payment info) | Yes | No | No |
| Commercial information (purchase history) | Yes | No | No |
| Internet activity (browsing behavior on our site) | Yes | No | Yes (ad pixels) |
| Geolocation data (derived from IP) | Yes | No | No |
| Communications (customer support interactions) | Yes | No | No |
To exercise your California privacy rights, contact us at:
We will verify your identity before processing your request and respond within 45 days. We may extend this period by an additional 45 days where reasonably necessary and with notice to you. You may also designate an authorized agent to submit requests on your behalf.
Nevada residents may request that we do not sell their covered information for monetary consideration. As noted above, we do not sell personal information. If you have questions, please contact us at help@myinnerwell.com.
InnerWell is based in the United States. If you access our website from outside the US, your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country.
By using our website and providing us with your information, you acknowledge and consent to this transfer. We take appropriate steps to ensure your information is treated securely and in accordance with this Privacy Policy.
Depending on your location, you may have the following rights regarding your personal information:
To exercise any of these rights, email us at help@myinnerwell.com. We will respond within a reasonable timeframe and in accordance with applicable law.
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, by sending you an email. We encourage you to review this policy periodically.
Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests related to this Privacy Policy or how we handle your personal information, please contact us:
We aim to respond to all privacy-related inquiries within 5 business days.